Evaluate, design and develop digital products to reduce harms and uphold children’s rights

TrustElevate’s is developing a Child Rights Impact Assessment tool, or CRIA. It is a series of decision trees and recommendations that enable digital service providers to systematically examine the well established 4 Cs of risk (Conduct, Content, Contact and Commercial) plus AI and Behavioural Modification features to bring risk and impact assessments up to speed with current functionality.

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Increasingly, to ensure compliance with regulations and to build consumer trust, impact assessments are a key consideration for those engaged in product development. And, in recent years, increasing attention has been paid to the safety of children online and digital service providers' exercising of a genereal duty to care toward those children. The CRIA represents a culmination of these two areas of expansion. It facilitates the inclusion of product designers and developers in child online saftey risk assessment, previously the remit of policy teams whose work would involve retrofitting safety features if fitting them at all, so that features and products will be built to be Age Appropriate and Safe by Design. Those service providers leveraging the CRIA will also be able to determine the safety and age appropriateness of features in line with weightings we have created through a multi-stakeholder, youth-led approach, and extrapolate from those weightings a Child Rights Reputation Score - a powerful tool in demonstrating compliance, undergoing an ESG audit and highlighting your commitment to children's rights to ethical investors.

Start designing digital services for children and measurably reducing harms

In March 2021, the UN Commission on Rights of the Child recommended “the business sector to undertake child rights due diligence, in particular to carry out child rights impact assessments”.  TrustElevate's CRIA tool goes beyond simple compliance to give guidance on features and services that empower children and protect them from harm while benefitting businesses by establishing trust as a differentiator to generate a significant ROI.


Our approach to privacy

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Hold no data

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Seamless user experience

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Don’t use biometrics
or document scanning

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Secure and

5 Rights of the Child 

The right to remove

The right to know

The right to safety and support

The right to informed & conscious use

The right to financial literacy

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MyFamily trials with BT

In Q1 2020, TrustElevate conducted trials with BT as a part of the UK Government’s VoCO (Verification of Children Online) project

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TrustElevate's Product Purpose 

Internet Safety
Children's Rights