Regulatory compliance, respect children's rights & enable digital parenting
MyFamily enables digital service providers to enhance family propositions, boost customer acquisition/retention and establish brand loyalty. Such enhancement can lead to a diversification of product offerings that can create cross and upsell opportunities, yielding increased revenue streams and a return on investment.
HOW DOES IT WORK
Note: The output of the encrypted exchanges are ABC tokens, which contain no Personal Information
Safer experience for your users
The MyFamily integration allows a verified parent to permission their child’s access to apps and services as part of a process that also informs the app of the verified child’s age band without the delivery of PII.
This will enable the delivery of age-appropriate content and boost customer engagement.
Parents may further grant or deny permission for that app to process their child's data, in compliance with GDPR.
WHY CHOOSE TRUSTELEVATE
MyFamily trials with BT
In Q1 2020, TrustElevate conducted trials with BT as a part of the UK Government’s VoCO (Verification of Children Online) project
TrustElevate's Product Purpose