What does TrustElevate do?

TrustElevate is a company that operates at the intersection of technology, privacy and human rights.

TrustElevate facilitates those companies and organisations that handle children’s data (<16s) to do so both in compliance with a raft of regulations and in alignment with children’s rights.

Relevant regulations include the General Data Protection Regulation, Payments Services Directive, Anti-Money Laundering Directive.

Children’s rights, as enshrined in the Convention of the Rights of the Child, include the right to privacy, safe places to play, and for a child’s best interests to be the primary consideration.

We enable businesses to operate in alignment with the Age Appropriate Design principle, articulated in the UK’s Information Commissioner's Office's code of practice. Underpinning good practice in the delivery of appropriate content and services is knowledge of the age band to which a user belongs, e.g. less than five years old, or between 6-12 years. Equipped with this knowledge, a service can provide age-appropriate content to the user and limit interactions between children to those in similar age-bands thereby mitigating risk to both users and the business itself in avoiding non-compliance penalties.

TrustElevate is working with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), who have reviewed this project. All data you provide is encrypted in transit, checked, deleted and never shared with another company. The app your child wishes to access is only ever given a token that does not contain any personally identifiable information. The token indicates that an adult with parental responsibility for a child aged, for example, below 12 years of age, has given consent for the child to access, for example, TikTok. The full privacy policy can be found here.

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©TrustElevate 2021. All rights reserved. Company Registration Number: 08046357

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