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Streaming platforms must comply with legislation to protect children’s rights to a safe online environment

TrustElevate’s Age Check product enables streaming platforms that serve age-rated content to age-gate that content in line with the Audiovisual Media Services Directive.

TrustElevate provides users’ age bands and parental consent to  digital services so you can avoid penalties from the regulator, age-gate content, build trust and better cater to younger users, enhancing customer acquisition and retention.

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The Audiovisual Media Service Directive (AVMSD) requires streaming platforms  to reliably know the ages of their users wishing to access age-rated content

TrustElevate facilitates compliance with PEGI, ESRB and other content rating systems which, under the AVMSD, must be age-gated. Streaming platforms that know the age-bands to which their users belong can enforce these age-gates, avoiding non-compliance penalties and building user trust.

Streaming platforms must also comply with data protection regulations and obtain consent to process customers' data. Plus, in the case of young children, businesses must obtain parental consent for the processing of children’s data where consent is the lawful basis for processing. 

New and emerging laws and statutory codes, including the ICO’s Age Appropriate Design Code, elaborate on these requirements further with regard to age-appropriate guidance for users and data minimisation practices. This code came into force on 2 September 2020, with a 12 month transition period. Organisations should conform by 2 September 2021.

TrustElevate enables across-the-board compliance so that both you and your users are better protected.

 Benefits for Streaming Platforms

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Technical implementation

  • Easy API integration 

  • User-friendly experience

  • Secure onboarding for your customers

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Revenue opportunities


  • Extend existing services

  • Improve revenue growth and protection

  • Competitive advantage




  • Compliance with existing and upcoming regulations

  • Enables digital identity as a service strategy

  • Secure for your customers

  • Key enabler of digital parenting settings

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Marketing opportunities


  • Boost your brand reputation

  • Enhance customer acquisition, retention and trust 

  • Standout customer experience

  • Children's rights are respected

  • Demonstrate global leadership in trusted
    services and online commerce




Data protection regulation compliance across all age groups, including children and young people

TrustElevate’s Veripass enables platforms to obtain a customer’s consent to data processing, and for young children, consent from the authorised holder of parental responsibility for a child.



Plug & Play API to verify all age groups including under 17s

TrustElevate enables businesses to navigate age-related legislation by providing nuanced and scalable solutions.

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MyFamily trials with BT

In Q1 2020, TrustElevate conducted trials with BT as a part of the UK Government’s VoCO (Verification of Children Online) project

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TrustElevate's Product Purpose 

Internet Safety
Children's Rights
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